Build a content calendar with pillar distribution, format diversity, and channel-specific posting strategy.
Brand Or TopicAudienceChannelsPosting FrequencyGoalConstraints
chatgptexamples
chatgpt variant
Claude-optimized prompt structure shaped for chatgpt.
# Task
Build a structured social content calendar with content pillars, format diversity, and channel-specific guidance.
# Inputs- Brand or topic: {brand_or_topic}- Audience: {audience}- Channels: {channels}- Posting frequency: {posting_frequency}- Goal: {goal}- Constraints: {constraints}# Content pillar framework (label every post)- **Educational** (40-50%): Tips, how-tos, industry insights, myth-busting
- **Promotional** (20-30%): Product features, offers, case studies, testimonials
- **Community** (20-30%): Questions, polls, UGC reposts, behind-the-scenes
# Format diversity
Vary: static image, carousel, short video, text-only, poll, story. No same format two days in a row.
# Calendar table
| Date | Day | Channel | Pillar | Format | Topic / Hook | CTA |
# Rules1. Fill every slot per posting frequency across all channels.
2. No same topic on multiple channels same day.
3. Front-load the week with educational content.
4. At least 1 community post per channel per week.
# Output1. Content strategy summary (3-5 sentences)
2. Full calendar table (2+ weeks)
3. 5 evergreen post ideas for gaps
claudeexamples
claude variant
Claude-optimized prompt structure shaped for claude.
<context><brand_or_topic>{brand_or_topic}</brand_or_topic><audience>{audience}</audience><channels>{channels}</channels><posting_frequency>{posting_frequency}</posting_frequency><goal>{goal}</goal><constraints>{constraints}</constraints></context><task>Build a structured social content calendar with content pillars, format diversity, and channel-specific guidance.</task><instructions>
Content pillars (label every post):
- Educational (40-50%): tips, how-tos, insights
- Promotional (20-30%): features, offers, case studies
- Community (20-30%): questions, polls, behind-the-scenes
Vary format: static image, carousel, short video, text-only, poll, story. No same format two days in a row.
Rules:
- Fill every slot per frequency across all channels.
- No same topic on multiple channels same day.
- Front-load educational content.
- At least 1 community post per channel per week.
</instructions><output>
Return:
1. Strategy summary (3-5 sentences)
2. Calendar table: Date | Day | Channel | Pillar | Format | Topic/Hook | CTA (2+ weeks)
3. 5 evergreen filler ideas
</output>
geminiexamples
gemini variant
Claude-optimized prompt structure shaped for gemini.
Brand or topic: {brand_or_topic}
Audience: {audience}
Channels: {channels}
Posting frequency: {posting_frequency}
Goal: {goal}Constraints:{constraints}
Build a social content calendar. Label every post with its content pillar:
- Educational (40-50%): tips, how-tos, insights
- Promotional (20-30%): features, offers, case studies
- Community (20-30%): questions, polls, behind-the-scenes
Vary format: static image, carousel, short video, text-only, poll, story. No same format two days in a row.
Rules:
- Fill every slot per frequency across all channels.
- No same topic on multiple channels same day.
- Front-load educational content.
- At least 1 community post per channel per week.
Based on the entire content above, return:
1. Strategy summary (3-5 sentences)
2. Calendar table: Date | Day | Channel | Pillar | Format | Topic/Hook | CTA (minimum 2 weeks)
3. 5 evergreen post ideas
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